7-Eleven launches its latest sustainably sourced coffee option

(Image credit: 7-Xi)

7-Eleven has brought a new coffee flavor to its stores this calendar week, launching 7-Reserve premium coffee at participating locations for a limited time. The new variety offers a vivid flavor profile thanks to the growing conditions of the Guatemalan beans it uses. It'due south the first 7-Xi 7-Reserve coffee to come from the Huehuetenango region, which infuses its beans with its volcanic soil and a higher meridian producing a fragrant flavor with a sweet aftertaste.

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Available for the aforementioned price as other 7-Eleven brews, the 7-Xi Reserve premium brew is Rainforest Alliance Certified, adult from sustainably sourced Arabica beans. These popular beans are grown, processed, and sold from the aforementioned region, keeping profits local and reducing environmental harm.

"The beans for this variety are grown on small farms in a micro-region known for its high-quality coffee and sustainable farming practices - both requirements for all our 7-Reserve coffees," explains Jacob Barnes, 7-Xi Proprietary Beverages Senior Product Director. "7-Reserve Guatemala is perfect for those who are looking for a bolder loving cup to start their morning - or for a vacation from their regular java - without spending exorbitant coffeeshop prices."

Far from providing unproblematic morning time coffees, 7-Eleven has been building a potent repertoire of premium, sustainably sourced brews since 2016. New Reserve unmarried-origin coffees are regularly introduced to select stores throughout the country, and have previously spanned Rainforest Alliance Certified coffees from El salvador, Mexico, Peru, Colombia, and Kenya.

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Tabs is a deals editor on our sister site TechRadar. She spends most of her time searching for the best prices on top consumer tech, only has also written about everything from flower delivery to mattresses. Happiest with a DualSense controller in her hand, she's besides contributed to GamesRadar and T3 and specializes in gaming hardware and computing.